Retailers Create and Craft and Hobbycraft have joined forces to re-ignite the creative market. Their collaboration will involve a joint sourcing strategy, with the companies to co-host sessions where designers and companies big and small can promote their wares with the opportunity of getting their products in-store and on TV.

Tony Sheridan of Create and Craft commented, “The creative industry thrives on newness. Today there is a distinct lack of innovative product that makes it to the mass market. Create and Craft’s exciting collaboration with Hobbycraft will give the opportunity for product designers and developers of all sizes to pitch their product to the two largest retailers in the industry at the same time, fast tracking decisions and benefiting from the efficiencies of scale”

Kate Poulter, Commercial Director at Hobbycraft added; “We understand how hard it is for new designers and producers to get their products to market. This exciting opportunity can give them access to connect to the UK crafter through our 87 stores and online business. In addition to simply ranging product there is an opportunity to co-create too.”

The first session will take place on January 22nd 2017 at the world’s largest Craft and Hobby trade show, CREATIVATION in Phoenix Arizona. Further events will soon be announced in the UK and Europe.

Interested parties should email meetthebuyers@createandcraft.com for more details about this unique opportunity to meet the Hobbycraft and Create and Craft buying team under one roof.

 

Notes to Editors

Hobbycraft, Founded in 1995, are the largest arts and crafts retailer in the UK with 87 stores nationwide. With over 30,000 products for 250 inspirational activities and hundreds of exciting ideas, you’ll discover everything you need to get crafty. For further details, visit www.hobbycraft.com

Create and Craft is an award winning multi – channel craft retailer. Create and Craft is broadcast live on TV and online in the UK on channels Sky 674, Freeview 23, Virgin 748 and Freesat 813. The channel which also broadcasts into the United States of America via Satellite and OTT services, is part of Ideal Shopping Direct Limited, one of the UK’s leading multi-channel home shopping retailers, selling via TV channels and the internet. For more information, visit www.createandcraft.tv

Contact: Claire.chapple@idealshoppingdirect.co.uk