FW Media International launches trend-led SewandSo imprint

Leading niche category publisher F+W Media International will launch SewandSo as a new imprint in 2017. The new line will focus on books covering the top UK and global trends in the craft category.

Using data from online search trending, social media and F+W Media’s own consumer database, SewandSo will publish books on the hottest topics in craft with leading authors and personalities. New titles will be published in print, print-on-demand and digital formats with extensive support in online marketing through video, digital downloads and supplemental content.

The imprint takes its name from market-leading online craft business, SewandSo.co.uk, acquired by F+W Media International in 2015. Managing Director of F+W Media International James Woollam said of the launch: “Our business has changed dramatically as we’ve built out our ecommerce offer alongside our book publishing. It’s exciting for us to now knit these two businesses together under one brand as we continue to build around our direct-to-consumer business.”

The imprint will be led by Content Director Ame Verso: “How we commission new books now is completely different to the past. We approve projects based on a level of trend data, insight and customer feedback that was simply not available previously. With digital skills and videography within the in-house team we can now approach each acquisition in a way that exploits all of the opportunities and markets we can reach.”

SewandSo will launch in 2017 with spring titles including trending topics such as lingerie sewing, sugarcraft flowers and large-scale crochet.

F+W Media International is a wholly owned subsidiary of F+W Media Inc. From its base in Exeter it operates in craft content and ecommerce business and acts as the UK and international distribution partner for all F+W Media business.

For more information about the SewandSo launch or any aspect of F&W Media International business contact James Woollam – james.woollam@fwmedia.com or call +44 1392 797700