Avec UK is proud to announce the appointment of craft supplier, Personal Impressions, as the UK distributor for it’s new papercraft range, Florartistry.
“We’re delighted to be working with Personal Impressions on this hugely exciting project,” said Becks Beere, MD at Avec UK. “Joining forces with one of the UK’s leading distributors enables us to extend the reach of this highly anticipated collection, making it available to a wider range of retailers across the country.” A new concept for creating stunning floral designs with ease, the Florartistry range includes unique dies, embossing folders, specialist petal papers and tools. The innovative collection is the result of a creative collaboration between Avec UK (www.avecuk.com) and award-winning designer, Sharon Callis.
Sharon’s incredible portfolio and focused, commercial concept caught the attention of Avec’s MD, Becks Beere, at the One Big Show and Creative Exchanges networking event in June 2016.
Since then, Becks and the Avec team have been working hard with Sharon to develop a standout brand and find the right retail partners for launch. The product range was showcased for the first time at CHSI Stitches in February 2017, in the AFCI.UK Designer Showcase, causing a real buzz among attendees.
Jenny Hawkins, Group Sales and Marketing Director for Personal Impressions & Country Love Crafts says, “We are excited to be adding this innovative range of dies and accessories to our product portfolio. It’s versatility to work with paper, fabric and foam to create beautiful floral accessories is already been hotly anticipated by our customer.”
Florartistry will be available in Spring/Summer 2017. For more information, go to www.personalimpressions.com.