Brand equity is the measurement of trust built up over time through an interconnected series of favourable actions with your customer. It’s this equity – often amounting to thousands of […]

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If part of your craft business is blogging, productivity is essential. The only way for you to get the results you want is to put out consistent high quality content. […]

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Now has never been a better time to start thinking about promoting your business and products through video. Vlogging (video blogging) has really taken off in the last few years […]

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Who was your hero growing up? That one person who inspired you to greater things? For me, it was my English teacher, giving me tips on creativity and composition, pushing […]

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Workshops are a great way to demonstrate your brand and products to existing and new customers. It gives you the opportunity to interact with a customer in a real-time conversation, […]

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The creative industries are growing more rapidly than other sectors in most parts of the country, according to a recent report by Nesta. The study, ‘The Creativity of Geography in the UK: […]

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