Dressmakers can now make their own notches in paper patterns to ensure that during construction matching pieces is more accurate with the handy Hemline Pattern Notcher (H448). The sprung handle makes gripping and using easy and the tool will make 7mm deep rectangular cuts in the edge of patterns. To transfer notch positions to fabric, use this tool in conjunction with a fabric marking pen and mark through the cut notch onto the seam allowance. Great for dressmaking and tailoring projects, it retails at £12.99 .
For further ideas and inspiration visit the You Tube Channel – https://www.youtube.com/user/Hemlineinternational
Hemline is one of the flagship brands created in 1993 by Groves. To become a stockist visit the website www.grovesltd.co.uk
The successful development of the International Trade Fair for Creative Handicraft and Hobby Supplies is ongoing. h+h cologne offers international trade visitors a market overview that is quite unique in this form. During the event, trade can establish new customer contacts, strengthen existing business relations and exchange ideas on the marketing concepts of tomorrow with professionals from all over the world more efficiently than other fairs.
For three days, everything at the Cologne fairground will be revolving around the creative scene with the DIY themes sewing, knitting, crocheting, embroidery and crafting. With more than 420 exhibitors from around 43 nations, h+h cologne is the world’s largest order platform of its kind. The exhibitors will be presenting the specialised trade from all over the globe the latest products, collections, services and marketing strategies for the specialised shops and wholesale trade.
Visitors from all around the globe will meet up at the Cologne fair grounds from 23rd to 25th March 2018, to discover the latest trends of the textile handicraft industry, gain inspiration for successful customer loyalty tools, and new business strategies and practical advice from the event and the extensive workshop programme. The organisers have a first-class supporting programme planned, which is an important pillar of the success of h+h cologne and through lively exchanges with the industry, it’s constantly further developed. This includes a series of high-class workshops that shows how classic skills can be developed and seen in a new light, as well as showcasing more exotic trends from far-away countries and presenting specialised dealers with business concepts to win over new customers and promote customer loyalty. This year, many workshops are more strongly aligned towards optimal use of techniques presented as customer loyaltytools for implemetation in your shop.
High-quality speakers pick up on the trend themes of the industry again, and indusrty experts will present information and strategies, which are tailored to meet the needs of the trade. With its star-studded cast the event area ‘my lovely livingroom’ has already become a tradition at the fair. It’s one of the diversified event programme’s guarantees for success, and the event area is divided up into the formats exhibition, workshops and the Talk Sofa again in 2018, and will include a lecture entitled ‘Generation Y – what are these digital natives like?’ from Professor Dr. Ingo Markgraf, who will explain how this specialised trade can optimally align itself for the new generation of customers. The workshop offering will be rounded off by a trend fashion show put on by the members of Initiative Handarbeit (Handicraft Initiative), a target group-oriented workshop programme, as well as numerous special activities with artists and various institutions.
Nottingham-based arts and crafts supplier Trimcraft is excited to announce a new collaboration with the Victoria and Albert Museum (V&A). The company has been supplying both multiple and independent retailers with premium branded products for more than 40 years, and has had great success with other licenced brands.
Now, Trimcraft is pleased to bring the diverse collections under the V&A brand to life as part of a papercraft collection. Celebrating creativity at the highest level, the V&A is the world’s leading museum of art and design, and its endorsement is globally recognised.
Trimcraft’s collaborative collection has been adapted from a selection of fabric swatches in the Arts and Crafts Movement archive at the V&A, bringing designs to life from one of the most influential and far-reaching movements of modern times. Featuring a selection of co-ordinating craft papers in paper pads of various sizes, the collection showcases natural patterns inspired by the flora and fauna of the British countryside; and consists of an array of embellishments such as Adhesive Pearls, Paper Blossoms, as well as a range of Creative Ribbons to adorn a variety of crafts. The collection has previewed at recent trade shows and launches in major retailers like Hobbycraft shortly after.
For more craft tutorials, inspiration, sneak peeks, challenges and giveaways visit www.thecraftblog.co.uk.
Creativation, the Association For Creative Industries’ (AFCI) 77th annual conference and trade show, kicked off the 2018 trade show season in January by inspiring thousands of creative businesses at the Phoenix Convention Center in Arizona. Recognised as the largest creative arts trade event in the US, Creativation featured 300 exhibitors and attracted 3,000 attendees from 53 countries in its second consecutive year at the Phoenix venue. The show was the launching pad for new products and executed an extensive conference and networking program, which comprised of more than 160 workshops, seminars, demonstrations and events that were designed to help the thousands of attendees reinvent their businesses.
“We’ve had numerous suppliers share they had a very successful show, and retailers and influencers comment on the excellence of the education program and range of networking events. We set out to help the industry learn, connect and discover, and we achieved,” said Mark Hill, President & Chief Executive Officer, AFCI.
What those in the Creative Industries had to say about the show:
Laurie Karian of Gel Press by PolyGel shared, “We can’t imagine launching our year without this show.” Gel Press was one of 43 companies that unveiled new products in the New Product Showcase, which gave hundreds of attendees and media a sneak peek at what’s trending on the evening before the trade show opened.
Mark Lee of Dream Solutions Marketing Corp, said, “I’d encourage any person or company to attend the show if you’re currently in, or want to be in, the creative industries. Attending the event will be an investment in your future. It doesn’t matter if you’re a designer/service provider, retailer, distributor, importer or manufacturer. If you want to grow your business, you need to be where the action happens. And that’s at the Creativation show.”
Joe Rotella, AFCI Designer member and Creator VIP attendee, wrote, “I really tried to maximise my investment in the show this year. Early morning meetings, lunch meetings, evening meetings…hardly any breaks. And I feel like it’s really starting to pay off.”
Trend-setting and new products
Trends spotted at the trade show included paint pouring and marbling techniques, paper flowers, travel journals, shaker cards, hand lettering, and a variety of animal patterns including llamas, sloths, flamingos and other birds.
Spotlight areas at the trade show consisted of the Edible Arts Pavilion, sponsored by Satin Ice, which highlighted cake decorating and candy making supplies, as well as the Fashion District, which showcased needlecraft, sewing, and textile tools.
Shama Hyder, renowned entrepreneur and Chief Executive Officer of The Marketing Zen Group, delivered the Keynote presentation, providing actionable advice and case studies to help retailers, manufacturers, and creative professionals elevate their customer experience in the age of digital marketing. Hyder declared, “There has never been a better time to be in the creative industry.”
A General Session led by executives at Crayola discussed shopper insights about kids crafts. They shared macro trends that are driving sales, such as education, screen addiction, the desire to disconnect, and social sharing.
International business highlights
A series of iDiscover Chats that focused on international business was new this year. Sara Davies, MBE of Crafter’s Companion explained important information about doing business in the UK, VAT, and channel management tactics. David Gilliver of Initiative Handarbeit discussed the opportunity of the textile industry in Germany, which he valued at $1.25 billion USD. Taskashi Kimura of the Japan Hobby Association shared crafts trends from the island nation and the size of the Japan crafts industry as $8.9 billion USD.
And the award goes to….
The Association awarded the BowVy Cutter, a handheld, cordless, hot filament cutting tool with interchangeable tips that makes a decorative V-cut and seals the ends of most ribbon and polyester fabric, $10,000 as the Top Creative Innovation of 2018.
Karyn Ranzau, inventor and owner of the Little Pink Ladybug, won The Ultimate Pitch, a competition sponsored by The Michaels Companies that recognizes a product or technique that creates new opportunities in the creative industries. When asked how she planned to use the money, Ranzau said, “We’ve got a notebook full of ideas,” which include developing and testing prototypes for accessories.
Date for next year’s diaryCreativation 2019
17th – 21st January (Education beginning on January 17 and the trade show opening January 19-21)
Phoenix Convention Center, Arizona
For more highlights from this year and to sign up to exhibit or teach next year, visit www.CreativationShow.org.
During its seven years, the London Stationery Show has evolved from an office products dominated line-up to a retail stationery show. This year will see its biggest programme of show features, live talks, along with new design and trend initiatives.
Each year the London Stationery Show plays host to the prestigious Stationery Awards.
Judged by a panel of leading independent and multiple retailers on the first day of the show, the Stationery Awards’ entry is open to all exhibitors across 11 categories: Art & Crafts, Diaries, Organisers & Calendars, Everyday Writing Instruments, Writing Instruments over £25 RRP, Gift Packaging & Wrap, Novelty Stationery, Social Stationery, Notebooks & Journals, Licensed Stationery, Filing & Storage and Desk Accessories. All the entries are displayed on the New Product Showcase at the front of the exhibition which greets visitors on arrival, and is the ideal place to see a snapshot of the new products coming into the market.
New Trend Display and Trend Tours
This year the show is working closely with Design Trend Forecasting team from Scarlet Opus, to create a Trend Display in the new ‘Designer Area’ and offer visitors the opportunity to take a 30 minute trend tour of the show. Scarlet Opus has identified three global consumer and design trends, which it feels will have a significant influence in the UK stationery market and will be using exhibitor products and stories to show visitors how these might manifest themselves. The team will also present details about each trend as part of the show’s programme of live talks.
Led by event manager Hazel Fieldwick, the organising team, is currently finalising the details of what promises to be the UK’s biggest specialist retail stationery trade show to date. Running over two days at the end of April at the Business Design Centre in London, this year marks the show’s eighth year. “We’re introducing some great initiatives this year, which included a special pre-show briefing session in January for exhibitors and any other suppliers interested in taking part in our workshops and ‘On Trend’ initiative, or just finding out more about the show and who visits,” says Hazel.
Live Talks and Workshops
The show will present two days of live talks, retailer workshops and hands-on ‘Creative Stationery’ workshops. The live talks will be a series of quick fire, 30 minute long presentations held alongside the On Trend Display and Designer Area. The retailer workshops will each last approximately 1 hour and offer more in depth topics aimed at assisting and training retailers with key issues.
The Creative Stationery Workshops are a chance to sit down and try your hand at calligraphy, paper art and much more! Great ideas to try out in store with your own customers. A full programme for each area will be published shortly.
New Designer Area
Global consumer and design trends are quickly reflected by the stationery industry. The new designer area ensures that this sector of stationery design is well-represented for visitors, and supported by the On Trend display identified and curated by Scarlet Opus. The introduction of a Designer Area is a clear signal to stationery buyers that a full range of great stationery gifts, irresistible treats and smart stationery essentials will all be on offer at the 2018 London Stationery Show.
Launchpad London Competition
So far, this initiative has introduced 18 new designers and suppliers to the stationery industry. Aimed at encouraging new blood into the sector – the competition is open to individuals and companies who have a new product or service they would like to launch to the industry. Their prize is a free stand at either the London or Manchester stationery show. This year’s judges are Sidonie Warren, founder of design-led stationery retailer Papersmiths, Daniel Mark Carr, global brand director of international art supplies company Colart and award-winning textile and stationery designer Nikki Strange. The winners will be announced at the end of February.
Brands exhibiting of interest to the Creative industry include: Abrams & Chronicle, Amodex, Colart, Daler Rowney, Derwent, DKL Marketing, Exaclair, Eposti, Edding, Envelopes, Hex & Ginger, Kaisercraft, Jakar International, JPT Europe, Katy Sue Designs, Kodak, Kuretake, Magnetips, Lime Stationery & Art, Maped & Helix, Mustard, Pagani Pens, Paer Mirichi, Pentel, Quadrille, Reliable Source, Royal Talens, Staedtler, Stabilo, Stone Marketing, Thames & Hudson, Tapepal, Treewise, Uniball, West Design Products and Zebra Pen.
For a complete listing of exhibitors visit the London Stationery Show’s new website.
Those who knit, sew and crochet are considered ‘old fashioned’ and don’t have anything to do with social media? Anyone who believes that is way off the mark these days! The DIY and crafts scene is becoming more diversified, younger and more closely networked. As a result the industry, and in particular the specialised trade are faced with the big challenge of optimally serving the consumers across all distribution channels, including the many options that the online offers and social media channels provide. This year, h+h cologne addresses this theme.
The Talk speakers of ‘my lovely livingroom’ will offer plenty of know-how on this topic. Harm-Jörg Heikens from DaWanda, Europe’s biggest online marketplace for handmade products, DIY materials and instructions with over 7 million registered users, will be analysing the users’ interests and behaviour that make it possible to recognise trends early and to set new trends oneself. As Director Sales & Business Development, Heikens is in close exchange with manufacturers, distributors and companies from the industry and the digital world. With this network DaWanda strives to provide new market impulses and synergies to encourage more people to engage in creative DIY-projects. Heiken’s lecture ‘Everything is measurable on the Internet – the optimal online marketing strategy’ is an absolute must for the trade visitors.
Mikaela Ioannou, a media scientist, who has also been a Facebook ambassador since 2016, is going to discuss the topic ‘Social Media as an opportunity for the retail trade’ on the Talk Sofa. As a Facebook and Instagram expert she advises retailers, online shops and companies about target group definition and address. This agenda item is perfect for trade visitors, who want to know what effect good contents have on buying behaviour and how turnovers can be increased.
Bloggers can achieve small wonders
Thomas Selter, Managing Director and owner of Gustav Selter GmbH, is also one of the guests on the Talk Sofa, and he’ll be sharing with the bloggers Janine Binder (Jetztkochtsie), Stefanie Feierabend (Feierabendfrickeleien) and Julia-Maria Hegenbart (Feinmotorik). “Bloggers stabilise the industry”, this is the joint theme and deals with how the industry profits from bloggers and about the bloggers within the handicraft and hobby supplies industry. The focus will also be on rules for bloggers and influencers, their credibility and their success. “One can’t activate bloggers at the snap of a finger,” said Thomas Selter. “But if a good relationship is established which costs time and requires partnership-like understanding, then bloggers can achieve small wonders.” “We’re still not really able to assess what the creativity of the bloggers, their followers and the permanent communication of the bloggers with their followers means,” continued Selter. The background of the Talk is an extremely successful presentation of new products in conjunction with the first Addi-blogger get-together last year.
Last, but not least Angela Probst-Bajak, marketing and communications consultant of the Initiative Handarbeit e.V., Professor Dr. Ingo Markgraf with the lecture ‘The Y generation – who are these digital natives and what are they like?’ are represented as talk guests. His recommendation is: “Those who want to win over the Generation Y as customers, have to know how YouTube channels, Snapchat and Instagram work.”
The event programme of h+h cologne 2018 has even more to offer. What would ‘my lovely livingroom’ be without Trendwatch for instance? The famous graduate fashion designer Anke Müller from Swafing GmbH, is responsible for ‘new fabric designs’. She will present the most exciting trends of the coming season. Furthermore, Anastasios Voulgaris, Head of Design for Burda Style’s pattern collection, is keeping an expert eye open for the new trends of the year. And the accessory designer and first winner of ‘cleverly stitched – who sews the best?’ will be up on stage with the ‘Trendwatch with Tobias Milse Genève’. Furthermore, the international trend fashion show of the members of the Initiative Handarbeit, who will present the current creations directly on the catwalk, is going to be an absolute crowd-puller.
A complete overview of all of the experts on the Talk Sofa as well as all activities of ‘my lovely livingroom’ and the complete special event programme with the dates and times can be found online at www.hh-cologne.com.
The inspiration for The Cottage Garden collection of printed quilting fabric comes from the beautiful villages of Buckinghamshire. This area of English countryside is where Arthur Liberty escaped from his London city life. The thatched cottage gardens burst with colourful floral displays filling the winding roads with charm and delight. Flowers featured in the prints include forget-me-nots, bluebells and anemones, drawn in the London design studio and taking inspiration from our rich textile archive.
The colour palettes include warm dusty pinks, coral tones mixed with lavender, denim and cornflower blues. The warmer, neutral tones are inspired by the stone paths on local walking trails. The base quality ‘Lasenby’ is 100% cotton specifically woven with sewers in mind.
If you’d like to stock the Liberty range get in contact with your EQS Area Sales Manager for more information:
The North and Scotland: Peter Brown – 07813 103516, firstname.lastname@example.org
South East: Simon Wilson – 07976 539089, email@example.com
South West: Ashley Tidd – 07977 4062017, firstname.lastname@example.org
Ireland: Mark Catron – 07708 062755, email@example.com
Creativeworld increases its lead as the foremost trade fair for the international DIY sector with around 3,000 exhibitors from 69 countries1 made a successful start to the new business season at the Christmasworld, Paperworld and Creativeworld consumer-goods fairs, and at the Floradecora floral market place, in Frankfurt am Main this January. At Creativeworld, 336 manufacturers presented their latest products and innovations to more than 9,000 trade visitors from all over the world. Altogether, around 87,000 visitors from 162 countries made their way to Frankfurt to discover the latest trends and top themes, and to boost their businesses in the fields of festive and seasonal decorations, fresh flowers and plants, paper, office supplies and stationery, and hobby, art and craft supplies. This represents an increase of two per cent in the number of visitors. “Stimulated by a good economic climate, five intensive days at the consumer-goods fairs ended with full order books, new business impulses and a great atmosphere”, said Detlef Braun, Member of the Executive Board of Messe Frankfurt. “The further increase in exhibitor and visitor numbers confirmed that the relevant segments of the world’s consumer-goods markets are at home at Christmasworld, Paperworld and Creativeworld in Frankfurt am Main.
Creativeworld continues to grow with seven percent more visitors and an even higher level of internationality
Creativeworld 2018 was characterised by an unrivalled variety of manufacturers and products and consolidated its position as the leading international trade fair for the hobby, art and craft supplies sector. A total of 336 exhibitors from 39 countries transformed Halls 4.1 and 4.2 of the Frankfurt Fair and Exhibition Centre into the creative centre of the world. This was also given impressive confirmation by the interest of the 9,266 trade visitors from 104 countries
“Creativeworld is the most important fair for us. This is where we built up our company. Before we came to Creativeworld, you could only find us in Scandinavia. Now, we have branches throughout Europe and beyond. All this we achieved thanks to our presentation and the new contacts made in Frankfurt”, said Charlotte Lynn Nielsen, Export Director of Creative Company.
One of the most important factors in the Creativeworld success story is its outstanding level of internationality. “We noted yet another increase in the level of internationality on both the visitor and exhibitor sides”, said Julia Uherek, Group Show Director Consumer Goods, Messe Frankfurt Exhibition GmbH. “Companies from 39 nations presented their latest products and services in Frankfurt. Moreover, 67 percent of visitors came from abroad.” In addition to those from Germany, there were many retailers from France, Spain, the Netherlands, Italy and the UK. From outside Europe, Russia, the USA, Israel, Turkey and Australia were particularly well represented.
The large number of visitors, the high customer standard and the level of internationality ensured a positive atmosphere in the exhibition halls. This was also reflected by the high level of exhibitor satisfaction with 86 percent of exhibiting companies saying they were satisfied to extremely satisfied in terms of targets achieved and visitor target groups reached. Kirsten Rohde, Vice President Marketing, Marabu GmbH & Co. KG said, “This year’s Creativeworld has been sensational with a super audience of trade visitors from all over the world. The visitors were exactly right for us in terms of both quality and quantity. I can only say that we love this fair.” The results can only be topped on the visitor side where, according to the visitor poll, 98 per cent of retailers were satisfied to extremely satisfied with Creativeworld. For example, visiting the fair was worthwhile for Joanna Masiuk, DaWanda GmbH. She said, “Every year, Creativeworld surprises us anew and demonstrates that it really deserves its reputation as the most important and international trade fair for the creative sector. Creativeworld reflects the creativity and innovativeness of the sector more than any other fair.”
Although most of the trade visitors came from the retail trade, numerous visitors from the wholesale and import/export trades also placed orders at the show. The visitor standard increased once again, and 78 per cent of trade visitors were executives with a high degree of decision-making authority for their companies’ purchases. The bulk of buyers were interested in products from the hobby and arts & crafts segment (65 per cent). Additionally, there was a high level of demand for graphic and artists’ requisites (44 per cent) and handicrafts and textile design (31 per cent).
Top themes for the specialist trade:
As the impulse generator for the sector, the fair offered the trade a variety of ways to hold its own at the fiercely competitive point of sale. “The biggest contingent of trade visitors comes from the retail trade. Accordingly, we focus our complementary programme of events on subjects that are important for the bricks-and- mortar trade”, said Creativeworld Director Michael Reichhold, Messe Frankfurt Exhibition GmbH. “For example, we’ve been following developments in the street-art segment attentively for many years. Given that more and more manufacturers are including products of this kind in their assortments, we decided to devote a special show to this fascinating subject,” added Reichhold. Visitors could see a one-of-a-kind exhibition showing how retailers can present street-art products attractively in their shops and gain new customers. Akim Walta, street artists and curator of the special show, brought numerous national and international graffiti artists to Creativeworld. “With artists from Germany, China, India, Japan and Russia, we created authentic and innovative shop presentations and gave live artistic demonstrations. There was something for everyone: from calligraffiti to hand styles including manga graffiti and urban script. We also arranged this year, a performance on the outdoor area for the first time.”
Another must for all manufacturers and visitors was the Creativeworld Trend Show where, the designers of Stilbüro bora.herke.palmisanoon on behalf of Messe Frankfurt, showed the complete spectrum of self- made lifestyles from from clothing, fashion and home accessories, to creative ideas for the home, and ideas for gifts and wrapping. Designer Claudia Herke explained: “This year,
we integrated the tools and materials used into the special show, so we could show trade visitors how the individual pieces of the special show are made. In this way, we revealed new display and sales options for the trade because the new products and applications can be adapted for use in shops.” For the 2018/19 DIY season, the designers created three trend worlds characterised by a mixture of material combinations, natural influences and pure colours. The creative interpretation of the three trend themes – ‘The Colourist’, ‘The Gardener’ and ‘The Purist’ – were sources of inspiration for both trade visitors and manufacturers.
Exhibitors such as Stephan Rayher, CEO of Rayher Hobby GmbH, also support their retailers and present a wide variety of ways for them to attract customers. “Some years ago, we developed branch concepts that enable us to plan complete assortments with both specialist retailers and key accounts. We offer a complete package, from shop fitting, via assortment compilation, to staff training. For me, these concepts represent the future. Today, customers look not for individual products but rather for thematic worlds. Therefore, we have adopted a holistic approach.” Another exhibitor, Colart, also concentrates on concepts: “At the fair, we not only show our latest products but also offer our customers tools, with which they can attract and inspire potential customers. Our aim is to take account of artists’ requirements and to continue optimising our products, so they always come up to people’s high expectations of them”, explained Colart’s Global Communications Officer, Sophia Olver.
Workshops and the Creative Impulse Award provide inspiration
The exhibition is inspiring, lively and future-oriented and trade visitors could be sure of finding a huge variety of things the creative heart desires, and had the chance to be creative, paint, cut things out, design jewellery and hold discussions with colleagues at the exhibition stands and in the Creativeworld Forum. The most innovative products of the fair were honoured with the Creative Impulse Award.
As in the past, the creative heart of this year’s trade fair was the Creativeworld Forum with a host of workshops and product demonstrations. “Our varied and interesting workshop programme is a genuine trade-visitor magnet. The 40 places were always fully occupied, and, on occasions, we even had to find additional seats to meet the demand”, said Creativeworld Director Michael Reichhold. The programme was presented by designer and television personality Martina Lammel, “The workshops in the
Creativeworld Forum were given an enthusiastic welcome by trade visitors. In practical demonstrations, the new products and materials make a much greater impression than in straight-forward presentations on the exhibition stand”, said Lammel.
A component part of Creativeworld is the Creative Impulse Award, the most important award in the international hobby, art and craft supplies sector, which was given for the 13th time on 27 January 2018. Altogether, 74 products were entered for the coveted award, which Messe Frankfurt holds in cooperation with the ‘bit-Verlag’ publishing company.
The first places went to:
Creative Product of the Year – H. Schmincke & Co for the ‘Josef Horadam Watercolour Wheel’
Creative Tool of the Year – Heindesign and Beate Winkler for the ‘StampCover’
Complete Kit of the Year – Frechverlag for ‘Bookies Häkelsets’
Creative Book of the Year – Frechverlag for ‘Handlettering Watercolour’
Nils Knappe, CEO of H. Schmincke & Co, was delighted with his company’s first place in the ‘Best Product’ category: “To learn that our Watercolour Wheel had won first place was a wonderful surprise. For us, this award is recognition of the fact that we have created something extraordinary, something that inspires and stimulates thought.”
Trends 2018: mini gardening, maritime, hand lettering and street art in all artistic facets
This year’s Creativeworld revolved around the subject of botany with plants, leaves, cacti and beetles trending. Expression is given to these motifs in the form of high-grade designs and materials whereby the emphasis is on dark blue and green with gold accents. Well-being and stylish ‘hygge’ cosiness continue to be popular themes. With XXL yarn and mini-gardening, dwellings can be turned into individually designed sanctuaries. Creative personalities from all over the world find inspiration in natural and maritime themes. Additionally, the trend themes of street art and hand lettering were to be seen in an unrivalled abundance. The combination of different techniques and materials shows that graffiti and calligraphy on both porcelain and fabrics, as well as on walls and other surfaces, are ideal for creating special highlights.