No matter the industry you’re in, creativity is absolutely essential to the health of your business. More and more, consumers in today’s market crave constant creative content. Along that same vein, more and more employees today are seeking workplaces that allow them to express and explore their creative sides. Today, then, we wanted to talk about the benefits of creativity in the workplace. Read on to find out how a creative culture can impact your bottom line and grow your team’s potential.

Creative people offer creative solutions:

There’s no disputing the fact that creative thinkers tend to offer more creative, and oftentimes more effective, solutions to problems. The science behind why this is the case has to do with the way creative people think. Essentially, it comes down to the fact that they’re more prone to divergent thinking (thinking that relies on offering up many possible solutions to a problem), as opposed to convergent thinking (the thought process that there is only one correct answer). This type of thinking often conjures up more creative, effective solutions as they’re not focused on finding one single correct answer.

CEOs see creativity as the most important leadership quality:

An IBM pole of 1,500 CEOs cited creativity as the number one “leadership competency of the future” outweighing options like integrity and global thinking (source). Creative leaders are more inclined to question the status quo and offer up fresh, innovative approaches to solving problems, increasing revenue and connecting with your target audience. Creative team leaders, then, are an invaluable part of your business as you work to increase your bottom line through the implementation of creative and effective strategies.

Creativity transforms industries of all sizes

Richard Florida, the author of “The Rise of the Creative Class,” is convinced (along with other thought leaders on the topic) that creativity is the key to economic growth (source). What’s also interesting about Florida’s findings is the growth of creativity he sees in all industries, not just in arts-and-culture-based businesses.

Florida cites the rise of creativity we’re seeing everywhere from microbreweries to barber shops as an indicator of creativity’s role in economic growth. Creativity has become an integral part of all industries because of the changing needs and demands of consumers. The consumer’s average attention span is a mere eight seconds (four full seconds less than it was in 2000), and the average buyer goes through 57% of the purchasing process before ever talking to sales (source). Think about what the combination of those two facts means: more than ever, we need to deliver quick, engaging, creative, high-quality content—something creative people naturally excel at.

A creative workplace culture increases productivity and morale

Even with the increasing need for creativity in the workplace due to changing consumer demands, there’s still a large disconnect. In fact, 75% of people believe they’re not living up to their creative potential (source), while 6 in 10 people feel creativity is valuable to their country’s economy (source). Fostering a workplace that encourages creativity, then, is absolutely key. By giving people the tools they need to live up to their creative potential, we can both benefit the individual employee and our workplace as a whole.

This also comes in the form of benefits and perks we offer our employees. A recent study showed that creative perks (like in-office massages, better leave time, flexible hours, etc.) have been tied to increases in morale, engagement, loyalty, retention and productivity (source). On the flip side of that, poor employee perks have been connected to disengagement and low productivity. In fact, companies are estimated to lose $450 million each year due to disengagement (source).

At Creativebug, the team are encouraged to express and explore their creative sides, pitch in and use their unique insight and then take ownership of areas of the business that excites them. They are creative with their time management – they get their day to day job done and create time to have fun with their passion, be that social media, video editing styles or printing t-shirts.

Ultimately, the business benefits of a creative culture come down to common sense: you want to encourage a culture that employees are excited about—one that lets them think through problems and come up with creative solutions, one that offers them attractive perks for their work and, ultimately, one that helps them thrive as creative individuals. Once that culture is established, it’s easy to see how increased productivity, morale and overall happiness will benefit your business, your team and your bottom line


By Ursula Morgan – CEO Creativebug LLC; Craft Yarn Council Board; Association For Creative Industries Board; Trustees Warm Up America!