With latest figures showing there are 2.9 million home businesses operating in the UK*, CHA-UK is calling on crafting solopreneurs to get in touch for valuable business support.
According to Direct Line for Business, home business owners represent 52% of the total number of UK small businesses and eight percent of the UK’s total workforce, meaning the newly coined ‘solopreneur’ has become a vital part of Britain’s economy.
However, running a home business can be a solitary affair, so the Craft and Hobby Association UK (CHA-UK) is keen to connect with home-based craft business and offer its support and advice.
“At CHA-UK we feel that every business, large or small, can benefit from being part of a group. Working from home doesn’t normally allow for networking opportunities or support, but we want to change all that,” says Craig De Souza, director of member services for CHA-UK. “A small business owner does everything from day-to-day running, to marketing and accounting, you have to be incredibly flexible. We want to be every craft business’s first port of call for advice and information and to support all types of businesses to ensure this industry prospers,” adds Craig.
As part of this aim, CHA-UK has devised a three-step success plan for solopreneurs.
- Expand your professional network For any business to truly succeed, establishing connections with business owners is essential. CHA-UK can help you do this by offering useful and informative networking events and training days, giving you the opportunity to meet those in the industry and gain valuable ideas. It is also worth attending at least one trade show – Craft Hobby & Stitch is the UK’s leading trade event, with all the industry leaders in one place – the perfect opportunity to get new ideas and speak to your peers.
- Consider Your Marketing Options Endless advertising opportunities are available to small businesses, but not all of them are worth considering. Choose your advertising options wisely by considering your target audience and demographic. Once you have earmarked your advertising budget, keep the word spreading via social media. Start a blog, a Facebook page and get involved in Twitter. Without any investment, you can use these mediums to your advantage and reach new potential customers with a few words and the click of a button. If you’re still a social media virgin then liaise with the experts, CHA-UK can offer you advise on successfully using social media to increase brand awareness.
- Keep learning Try and set aside some time each day to read industry blogs and news, conduct market research and identify trends. Operating a home business can leave you out of touch with what’s going on, but the internet offers so many helpful and quick ways to keep in tune with what’s new. CHA-UK posts regular industry news on its site www.cha-uk.co.uk so make it your first port of call to stay up-to-date.
*Source: Direct Line for Business
For more information or if you’d like to talk about the CHA-UK and how we might be able to help you contact our team today on 01206 364 977 or email: firstname.lastname@example.org