If part of your craft business is blogging, productivity is essential. The only way for you to get the results you want is to put out consistent high quality content. While this is often easy in the beginning when the blog is new and exciting, as time goes on this can become more difficult. There are some ways that you can improve your productivity to keep your blog current.
1. Work at the Right Times
A common misconception is that people work better first thing in the morning. The problem with this is people are all different. You may not be a morning person at all. This is why you need to find the time of day that you are most productive and work then, even if it is 3 AM.
2. Use Technology to Your Advantage
If you are like many writers, then inspiration will come at the most unexpected times. You may be sitting at a red light or even in the doctor’s office when a great idea for a blog will come to you. Rather than trying to remember it, which often is unsuccessful, use your smartphone to your advantage. Apps such as Evernote syncs with your computer and other devices. It will allow you to type note, snap pictures for inspiration or even record audio notes. This is a great way to organise yourself and ensure you never forget an idea again.
3. Create a Schedule
A common mistake many bloggers make is not creating a schedule for themselves. When you know what you plan to work on within a time frame, you are more likely to get this done. Otherwise you may find yourself wanting to scroll through your social media feeds or even doing other tasks. Make sure you schedule everything you need to get done for the day to ensure you get everything done.
4. Change Things Up
For those who are not productive because they feel like the blog has gotten stale, find a way to change things up. Write a new style of blog. For instance if you have been reviewing products every week, try making a list style blog with great images that matches the theme of the site. Don’t be afraid to try something new as this is a great way to grow your writing skills and have more fun.
5. Have Fun
If you aren’t having fun with the blog, then it simply won’t work. Find ways to make the blog fun. This can be with giveaways, Q and A sessions or many other activities. Make a list of different things you would like to do with the blog and if you can’t think of any new ideas, visit other blogs to get inspiration and ideas.
6. Work on it Every Day
Even if you just spend five minutes writing or tweaking, you will find that this will make you more productive. In fact, you may also find that the five minutes turns into half an hour and you have the first draft of your next blog done or have taken care of the back end SEO work you have been putting off since you created the site.
7. Utilise Social Media
Social media is a great way to connect with your audience and find out what they are looking for. You will also find this helpful in keeping you motivated to put out the next blog, as you know there are people waiting. Your fans can be a great source of support and help when you are not feeling productive!
About the author
Michael O’Connor is a partner at Grey Sergeant and specialises in marketing communications and PR in the craft and hobby industry. Grey Sergeant provides strategic advice and planning and promotes businesses through integrated marketing, media relations, social media, digital marketing and events. For more information please contact firstname.lastname@example.org