Create and Craft TV is the UK’s number one direct retailer in craft, selling via TV, phone and the internet. During 2015 Create and Craft Sales grew by 7% to £76.3 million, and new customers grew by +19%.
Create and Craft broadcasts to 27 million households, via Freeview, Sky and Virgin, Freeview is by far the largest digital TV service reaching into 19 million homes. Currently Create and Craft are on Freeview channel 36.
Create and Craft are being promoted up the ranks to channel 23 on Freeview on the 26th of April. The higher positions on the Electronic Programme Guide are greatly sought after, the higher in the rankings the bigger the audience reach. Create and Crafts becomes the neighbour of Sister Channel Ideal World which is already established on Freeview channel 22
Tony Sheridan, Chief Operating Officer explained: “Customers naturally scan down from channel 1 looking for something to watch, the higher in the rankings you sit, the more audience you naturally reach. This is why it is vital to own your own airtime space, and having secured long term deals on Ideal World, Freeview Channel 22 and now Create and Craft on Freeview channel 23, we are set to execute our future growth plans”.
Some modern digital TV’s will automatically retune when channels move, however most customers will need to retune their TV or set top box. Create and Craft will be contacting every customer to advise them how and when to do this.
Notes to Editors:
Create and Craft TV http://www.createandcraft.tv is a multi-award winning craft TV channel, with award winning presenters, broadcasting live from 8am to 10pm on channels Sky 674, Freeview 23 from the 26th of April, Virgin 748 and Freesat 813. It is part of Ideal Shopping Direct Limited, one of the UK’s leading multi-channel home shopping retailers, selling via TV channels and the internet. It offers a range of general merchandise; from products for the home and garden, to kitchen and technology goods, through to health and beauty and craft buys. It has a growing team of 700 based in Peterborough, UK. Ideal Shopping Direct is the most prolific broadcaster of live television in the UK and the No1 direct retailer in craft.