The Craft & Hobby Association today appeared on the BBC Breakfast News discussing the increasing appeal of sewing, quilting and embroidery in the UK.
Tony Sheridan, Chairman of the CHA-UK and also CEO of Create & Craft TV, the UK’s biggest craft retailer talked with BBC presenters Ben Thompson and Sally Nugent about this fast growing sector in the craft industry. He said a million people took up sewing in the last year. With access to online tutorials, shows like the Great British Sewing Bee and craft clubs around the UK plus fantastic deals on Create and Craft, people can now express their inner creativity with more confidence.
Also on the Red Sofa was Deborah Simms, a semi-finalist from the Great British Sewing Bee. She said that people take up sewing as an outlet, a way to express their individuality. She made Ben a brooch to wear on the show. He was impressed with how quickly Deborah had made it and asked how people could get more proficient in this craft? Buy and follow patterns, practice your techniques and use the internet for information, tips and tricks she said.
All of this is good news for craft retailers in the UK. The market has seen an increase in participation with well over half of British females now participating in one craft or more. TV shows like the Great British Sewing Bee, The great British Bake Off and the more niche series of the Great British Pottery Throw Down have certainly helped in raising the profile of crafting to the masses, and this has been evident in the demographic of new entrants into this industry.
Our recent Intelligence Report has shown a very evident shift in the profile of the UK craft market. In 2013 64% of GB women aged under 35yrs had crafted in the last 12 months; this rose to 73% in 2015. With this growth comes new challenges for retailers in terms of how to adapt their product lines and marketing to suit this new growing base of crafters.
If you are a retailer in the UK and want access to research and business knowledge within the craft sector then join the association today. www.cha-uk.co.uk
Images courtesy of the BBC.